When it comes to buying food, most of us think we have it figured out. After all, we’ve always had plenty of food available to eat. In fact, each of us has been eating food for our entire lives - we must have this down by now… wrong!
You see, people act out of habit, and many of us have bad habits that could be improved or replaced by new, good habits. I’ll be the first to admit that I don’t floss my teeth twice a day. I could have all the floss in the world in my medicine cabinet, and that wouldn’t change a thing. In the end, it’s not a matter of supply and demand - it’s a matter of personal choice and my decision to live a better, healthier life.
It’s the same with our nutritional habits, having better quality foods available to us doesn’t mean that we will buy and eat them. Most people would agree that organic food is a much better alternative to “regular” supermarket food. Ask any organic food aficionado, and you’ll find out that almost everyone has access to organic food. If almost everyone in America could buy organic foods exclusively, why don’t we? It all comes down to choice, especially when it comes to goals like fat loss.
We like to rationalize…
it’s cheaper at the grocery store
food is only a short drive away
I can use my credit card at the supermarket
I can get more food, and bigger produce, at the grocery store for less money
all of the food is in the same place
So, what do I see here? Buying from the grocery store is convenient, and sometimes more cost-effective.
At least nowadays, I would argue that going to the grocery store isn’t as cost-effective as it used to be. In fact, I think that local farmers are starting to compete with the rising food prices. I’ve noticed my grocery bill double - buying the same amount of food, and paying twice as much money as I used to. Sure, I could blame the economy, the rising oil prices, the war, etc. But again, it all comes back to personal choice.
I’d like to see this as an opportunity to start making healthier choices by buying from local farmers more. It may not be as convenient as the supermarket, but it may actually save some money these days. Plus, there are a ton of other reasons to buy from local farmers:
It’s healthier. The bottom line is that local foods are more nutritious, meaning more healthy and better for those looking to get leaner. This could be the ONLY reason to buy locally and be justified - but there’s more!
It’s always fresh. Buying from local farmers means that you are getting the food soon after it has been harvested, and onto your dining table ASAP.
It helps you build relationships with local food experts. Buying local food creates the opportunity for you to build a relationship with your food supplier, learning all about what they’re farming and what you’re eating. A better education will always lead to better choices if you are willing.
It supports your local community economy. Purchasing food from local farmers supports businesses in your community, which aids the overall local economy - something that we could all benefit from.
It’s environmentally friendly. Local foods that are not going to be shipped over a long distance require less packaging and travel, saving on energy, waste and pollution.
Lower shipping costs. Using less fuel to transport local foods means lower total cost for you - the consumer.
I think that if you can accept a little less convenience when food shopping, that buying from local farmers is hands-down the best option for so many reasons.
I found a cool website that lets you type in your location, and it pulls up all of the local foods resources in your area. I found several farms that aren’t too far away, just by typing in my ZIP code. Check it out here: http://www.localharvest.org/
To your health and success,
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John Sifferman, NSCA-CPT
P.S. Do you have any thoughts about the other benefits buying local food has? We’d love to hear from you!